FightOut is a relatively new move-2-earn fitness application that is rapidly becoming popular. The company also owns a gym chain, but it wants to gamify the fitness lifestyle. The platform will reward users for completing various workouts and challenges. Customers will be able to earn badges and become part of the growing community.
Moreover, the team launched its native utility token, $FGHT, on December 14, 2022. The ICO sale will end on February 1, 2023. The total supply of the tokens is 10,000,000,000, but only some percentage will be available for purchase at this stage. The platform will accept ETH and USDT in exchange for FGHT.
The purpose of this initial coin offering is to raise money to fund FightOut’s project. The team wants to build a modern fitness application with web3 aspects. It will also build physical gym locations.
FightOut is a project with great potential. The fitness industry has evolved rapidly over the past few years, reaching new heights. People are less interested in standard fitness centers with heavy machines and weights. Instead, more and more boutique fitness studios appear on the market, offering higher levels of service, as well as more variety. Their communities are soaring, but they aren’t perfect either. Some key problems remain in the fitness industry, hindering its growth.
For instance, while traditional gyms are typically affordable and often come with complete flexibility in training style, they can lead to unbalanced routines without guidance. Hiring a personal trainer solves these issues, but most people can’t easily afford them.
In addition, traditional gyms usually don’t offer social and community aspects. The latter provides guidance, motivation, enjoyment, and accountability. These things are important, especially when people try to make fitness part of their lives.
How does Boutique fitness differ from traditional gyms?
Boutique fitness tried to address the issues mentioned above. Companies such as Barry’s, Soulcycle, and Crossfit, have even managed to solve some of them. However, their services are often expensive for average customers. Besides, they require members to participate in standard workouts that aren’t tailored to specific users. Such gyms have a considerably low instructor-to-member ratio. They also cultivate a greater intensity that can sometimes lead to injury. Another serious problem is unbalanced programs, which can also lead to imbalances over time.
Meanwhile, the fitness app market consists primarily of remote classes, tracking, and nutrition applications. Together they significantly increased the level of tracking and personalization a customer gets from their workouts. These apps have also bolstered the social networking factor. They allow people to celebrate each other’s results and motivate each other. As the apps are much cheaper than boutique-level services, they became popular in a short period.
It’s true, the app subscriptions are nowhere as pricy as traditional gym memberships. However, there are other expenses to consider. For example, users need additional equipment such as mats, exercise bands, and weights. And people are often completing exercises incorrectly due to the lack of direct supervision of trainers. Such occurrences can lead to long-term impairments, injuries, muscular imbalances, and unrealized physical potential.